Reduce, Reuse, and Recycle Fashionably!

Raising awareness and continuing to discuss how we can make the fashion industry more environmentally friendly is only half the battle. It is imperative to start turning these conversations into action. One innovative idea currently coming to life is the establishment of textile recycling plants. In 2022, The New York Times published a compelling story highlighting one of the first startup plants, located in Sundsvall, Sweden, called Renewcell. The article reveals how plants like this represent a significant first step in genuinely recycling clothing into renewable materials, which can then be used to produce high-quality garments.

These types of factories could bring immense changes to the current clothing waste issue by addressing the problem of where all that waste ends up. Instead of going to a landfill, textiles can be sent to facilities like these, which focus on transforming old clothes into new materials.

This method gives clothing a much more cyclical life, which is crucial for sustainability as a whole. For example, someone buys a trendy top, but that trend may be over in just three weeks. Instead of discarding the top, it could be sent to a textile factory. There, it can be converted into new materials, which can then be used to create either a new top or perhaps something entirely different. This approach promotes a much less stagnant lifecycle for clothing compared to the past.

It’s important to emphasize that while these factories offer a great way to truly recycle clothing, we must not fall into the trap of fast fashion and microtrends that encourage overconsumption. These factories should not serve as an excuse to buy more clothes; rather, they should remind us of how we got into this mess in the first place.

Since 2022, Renewcell has been acquired by Altor, a well-known investment firm based in Sweden. It has since been renamed Circulose, the new material created from recycled textiles. This Circulose generates fibers that can, in turn, be transformed into fabrics and made into clothes! It truly represents a beautiful full-circle moment for the future of sustainable fashion.

Check out The New York Times article here! https://www.nytimes.com/2022/11/30/style/clothing-recycling.html

Learn more about Circulose here! 

https://circulo.se/en/about/

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