Let’s talk about greenwashing. Nowadays, many fashion designers and brands claim to be incredibly environmentally friendly and sustainable in their practices. It’s important to understand that companies frequently incorporate greenwashing into their business models, which can lead to misleading or false claims about their methods for becoming sustainable. As in many other aspects of the corporate world, it is imperative not to take everything a brand says at face value. On a lighter note, there are brands out there that take their promises seriously and actively implement sustainability into their business models.
So, without further ado, meet Frankie Collective—a brand that focuses on vintage and reworked clothing, made locally in Vancouver, B.C. What sets Frankie Collective apart from the world of greenwashing and false promises is that they back up all of their claims with real statistics and concrete plans detailing what they do and why it is sustainable. For starters, Frankie saves around 65,000 pounds of clothing from landfills every single year. Additionally, the company doesn’t throw away the leftover scraps of clothing they use when reworking dilapidated vintage wear; they pay to have theirs removed and recycled by Fabcycle. This means that all of their materials and waste are 100% recycled, which is an incredibly impressive feat for a clothing brand.
Frankie Collective doesn’t just stop at sustainable business practices; they are also devoted to informing consumers about microplastics in the ocean and how much of that actually comes from clothing. The customer base they have cultivated is made up of environmentally conscious consumers who genuinely care about the well-being of our world. This creates an incredible symbiotic relationship where shoppers can acquire unique, beautiful pieces while supporting environmental sustainability. Frankie Collective is paving the way for an ingenious new era of fashion.
Check out there unique ensambles here…
